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New Mian Website
Mian isn't just another noodle house. Created by James Beard Award-nominated Chef Tony Xu, Mian brings authentic Sichuan cuisine to Southern California through handmade dishes that earned it a spot in the Michelin Guide.
Despite great reviews, Mian was leaving money on the table. Their online presence didn't reflect the food, and direct online orders lagged behind third-party orders that took 20-30% commissions.
Four months after launching with Peppr Grow, Mian's direct online order sales doubled, and orders jumped 74% without running any promotions.
increase in monthly orders
increase in monthly revenue
growth in direct orders
average order values
Before Peppr Grow, their systems were fragmented. The website looked outdated and failed to tell Mian's story. There was no SEO strategy, so people searching weren't finding them. Instead, Mian relied on influencers for traffic, which generated short-term buzz but not long-term growth. Beyond that, the team was overwhelmed with phone orders, and technical issues took days to resolve.
Mian needed a solution that could scale their digital presence while reducing costs and manual workload.
Peppr Grow gave Mian a complete digital marketing solution that showcased their brand while driving real growth.
Webpages built for high-intent searches like "Sichuan noodles," "spicy beef noodles Artesia," "Chinese food near me," and menu-specific terms enabled Mian to shift from influencer traffic to organic discovery.
A modern, mobile-optimized site that prominently features Mian's menu makes it easier for guests to order.
The new ordering experience gives guests a direct way to get their favorite meals and saves Mian 20-30% on every order.
Improving the online ordering experience dramatically reduced front-of-house workload and phone order volume. Staff can now focus on hospitality instead of order taking and troubleshooting.
Staff were overwhelmed by phone orders
Menu changes required logging into three different systems
Technical issues shut down online ordering for hours
Orders come in faster and are ready for the kitchen
Menu updates happen once and sync everywhere instantly
Technical issues are resolved in minutes, not hours
Mian's monthly orders increased 74%, while revenue jumped 91%. Weekend orders quadrupled compared to previous averages while maintaining a $35 average order value.
Plus, the front-of-house workload has dropped, and support issues are now resolved in minutes. But most importantly? Not a single complaint about the new ordering experience.
Now, Mian has two engines driving growth. Influencer marketing provides instant visibility alongside SEO, driving long-term discovery.
With their new digital marketing engine, Mian is focused on launching a loyalty program and growing their organic search presence.
The partnership with Peppr has given them an online ordering experience that matches the quality of their food without hurting their margins.
