Case Study
Syndicate Cafe

How a Sierra Madre Cafe Went from 'Lost at Sea' to Overwhelmed with Orders in 60 Days

Sierra Madre, CA
Breakfast & Brunch
"We were a ship lost at sea with no navigation. Now with Peppr we have coordinates—we know where we are and where we want to go.”
— Alex, Owner, Syndicate Cafe

New Syndicate Website

When Alex opened Syndicate Cafe, he knew the food would speak for itself. With breakfast, pastries, and rotating seasonal drinks, Syndicate quickly became a neighborhood favorite. But in 2025, being great in person wasn't enough.

The website looked outdated. New customers searching for "breakfast near me" weren't finding them. Online orders were sporadic at best. And as breakfast spots adopted more modern websites, Syndicate risked becoming invisible to new guests

"Our website never grew," says Clarissa, General Manager. "Everything was separate—DoorDash, online ordering, our menu. Nothing was unified, and we were always behind."

Two months after launching Peppr Grow, Syndicate's problem wasn't getting orders, it was keeping up with demand.

Performance Highlights

21%

increase in website conversions

$3,400+

in commission-free online sales over  30 days

96

new loyalty members enrolled

99

new keywords optimized for local search

The Challenge: Great Food, Hidden Online

Syndicate knew they needed a stronger digital presence, but they didn't have the time, expertise, or support to build it themselves.

There were multiple issues:

Their website was outdated and didn't reflect the welcoming café they'd built. There was no SEO strategy, so people weren't finding them. Their previous provider offered a POS system but zero guidance on marketing or online ordering. Digital channels were fragmented, and updating a menu item meant logging into multiple platforms. And without guest data or a loyalty program, they had no way to bring people back.




"We're a company that needs guidance. Before Peppr our website never grew "
— Clarissa, General Manager
"We didn't know where to start with digital marketing. Peppr helped us put our best foot forward—website, promotions, most popular items, everything."
— Alex, Owner, Syndicate Cafe

The Peppr Grow Solution: Everything In One Place

Peppr Grow delivered a complete digital transformation—no technical expertise required.

"We didn't know where to start with digital marketing. Peppr helped us put our best foot forward—website, promotions, most popular items, everything."
— Alex, Owner, Syndicate Cafe
Local SEO Visibility

Keywords optimized for searches like "breakfast near me" and an enhanced Google Business Profile made Syndicate visible to people actively looking for what it offers.

Modern Website That Converts

A mobile-first site that showcases Syndicate's signature dishes and seasonal specials.

The result? Higher engagement, more conversions, and a brand presence that matches their in-store experience.

Loyalty That Brings Guests Back

A mobile-first site that showcases Syndicate's signature dishes and seasonal specials.

Commission-Free Online Ordering

Streamlined ordering that keeps more money in Syndicate's pocket while giving guests an easy way to order directly.

Before Peppr Grow

Their team spent hours each week logging into separate platforms to update menus.

When they wanted to run a promotion, they had to manually create posts, update the website, and hope people saw it.

After Peppr Grow

They update the menu once, and it's live everywhere in minutes.

Promotions run automatically through email and loyalty campaigns.

Seasonal specials are displayed on their new website, driving more orders.

The Results: Sustainable Growth

Syndicate saw a 21% increase in website conversions, driving over $3,400 in commission-free online sales in a single month.

But the bigger win?

They finally have a digital presence that matches the quality of their food and service. New guests are finding them online, regulars order more often, and the team isn't drowning in manual tasks

"With Peppr Grow we finally have support. We feel heard, and every request gets attention. Our digital presence finally matches who we are as a café."
— Clarissa, General Manager
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